Redding's Main Street 

Viva Downtown is a Main Street America designated organization, and a
California Main Street Alliance member

The Main Street America Approach 

Our approach encourages citizens, businesses and interested groups to enhance the vitality of Downtown Redding using the structure of four committees:

        Economic Vitality

Find a group that interests you and come be a part of making Downtown Redding a great place!

For more information about Main Street organizations in California and other parts
of the nation:

California Main Street Alliance

Main Street America

National Trust for 
Historic Preservation

V!VA Downtown Redding 
Main Street Committees and Volunteer Opportunities
Viva Downtown Redding
1725 Market Street
Redding, CA 96001
Tel: (530) 243-7773

Our Organization