New development is taking advantage of the economic and social vitality of Downtown Redding. We encourage people and groups to locate and develop their business in Downtown Redding. We are seeing new residents in Downtown which has excellent, established infrastructure and public service capacity. In 2017 we completed a new transportation plan and in 2018 we updated the Downtown Specific Plan.

Things are happening in Downtown Redding!

For Downtown Businesses go to:
Downtown Redding Businesses

Viva Board Representatives:
Kenny Breedlove, Michele Goedert
and Larry Morgon
Call Viva Downtown: (530) 243-7773
for more information.

VIVA Downtown Redding - A Main Street Organization
Economic Vitality
Viva Downtown    1725 Market Street Redding, CA 96001    Tel: (530) 243-7773
Pine Street Lofts, completed 2012
Downtown Gateway, Completed 2010
Hotel Redding Improvements, 2009
1400 Pine, infill project completed 2013
Downtown Loop Project is underway.
White Building,completed 2015

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Courthouse Project is underway.

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